Privacy notice

Last updated: 30 October 2026

Who we are

EM Evidence (emevidence.org) is run by West Midlands Evidence Based Emergency Medicine Ltd, a company registered in England and Wales (company number 16644703; registered office 128 City Road, London, EC1V 2NX), which is the data controller. It is registered with the Information Commissioner's Office (ICO) under registration number ZC277974. For any privacy question or request, email hello@emevidence.org.

The mailing list

If you sign up, we collect your email address and the updates you chose (weekly EM, monthly PHEM, monthly Anaesthetics and ICM, monthly Major Trauma, website updates). We use them only to send you those emails.

• We use Loops to store the list and send the emails.
• Loops is the only place we keep your email address and list choices. We don't copy them anywhere else.
• We rely on your consent. You can withdraw it at any time using the unsubscribe link in every email, or by emailing us.
• Loops records whether each email was delivered. Since 23 October 2026 we have switched off open and click tracking, so we don't record whether you open our emails or which links you click.
• We keep your details until you unsubscribe or ask us to delete them.
• We don't sell or share your details with anyone else.

If you email us

The contact email, "Report Clinical Issue" and "Suggest a tool" links open an email to hello@emevidence.org. We receive your email address and whatever you write, which Google stores as part of our Google Workspace email account. We use it only to reply and to act on what you've told us. We delete emails two years after our last contact, unless we still need one for a correction we're working on. We do this because we have a legitimate interest in answering you and in keeping our resources accurate.

Using the website

• The site is hosted by Netlify, which processes standard web server data (such as your IP address and browser type) to deliver the pages, and collects page-performance measurements.
• We count visits with GoatCounter, which uses no cookies and doesn't store IP addresses. It records the page visited, which tool or newsletter was opened, the referring site, browser, screen size and country, and searches that found no tool, so we can see which resources are useful. None of this identifies you.
• The site itself doesn't set cookies. It stores your dark-mode choice and which tool sections you have opened in your browser, and keeps a copy of its own files in your browser so it works offline.
• The newsletters, and their audio summaries, are on Google Drive. Opening one, or choosing Preview here or Play audio summary, loads Google's viewer or player, which is covered by Google's privacy policy and may set Google cookies. Where an issue is also on our podcast, Play audio summary loads Spotify's player instead, which is covered by Spotify's privacy policy and may set Spotify cookies.
• Each tool opens a separate website, also hosted by Netlify, which processes the same standard web server data. Unless a tool or app has its own privacy notice, this notice covers it. Please don't enter patient-identifiable information into any tool.
• The podcast is also available as an RSS feed (podcast.xml) for Apple Podcasts and other podcast apps. If you use one, the app fetches the feed from us and the audio from the service that hosts it (such as Google Drive or Spotify), and the app's own privacy policy applies to what it records.

We use the website data above because we have a legitimate interest in running a working, secure site and in knowing which resources are useful. Netlify keeps its server logs for a limited period under its own policy. The settings and files kept in your browser stay on your device and are not sent to us; you can clear them at any time in your browser settings.

Our apps

• HALO QRH (Adults) Android app. The app collects nothing. It has no account, no analytics and no advertising, and the handbook and PDF are stored inside the app. Links to guidelines open in your phone's own browser.
• Major Incident Triage Android app and majorincident.netlify.app. The app has its own privacy notice, which covers the optional live sharing with a commander screen.
• EM Sim Android app and emsimulator.com. The simulator has its own privacy notice, which covers its optional accounts and saved scenarios, and a page to delete your account.
• QIP Assist Android app and wmebemqipassist.netlify.app. QIP Assist has its own privacy notice, which covers its accounts and QIP projects, and a page to delete your account.
• CX-30 OBD Tracker Android app. The app keeps everything on your phone and sends nothing. It has its own privacy notice.
• Resus Assist Android app. The app collects nothing. It has no account, no analytics and no advertising and makes no network requests. The current resuscitation record is kept only on your phone, inside the app, and is cleared by New Patient or after 12 hours. Links to guidelines open in your phone's own browser.
• RCEM Revision App Android app and rcemrevision.com. The app has its own privacy notice, which covers accounts, subscriptions and AI practice stations.
• Regional Anaesthesia Guide (emplanablocks.netlify.app). The app never asks for patient details. What you enter for a block stays in the browser tab and is never saved or sent; only your light/dark choice, your chosen Trust and, if you choose, your own name and designation are kept on your device. It has its own privacy notice.
• Nursing Notes (wmebemnursingnotes.netlify.app). The app collects nothing about patients or users. What you type stays in the browser tab and is never saved or sent; only your light/dark choice and optional role label are kept on your device. It has its own privacy notice.

Where your information is held

Loops, Netlify and Google are based in the United States, so information they process for us may be stored outside the UK. Spotify is based in Sweden, in the European Union. Each of them provides safeguards for international transfers under UK data protection law. GoatCounter receives no information that identifies you.

Your rights

You have the right to ask to see the information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, and to receive a copy to take elsewhere. Where we rely on your consent, you can withdraw it at any time. To use any of these rights, email us. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office.